Content marketing is a crucial aspect of any business, and having the right tools can make all the difference. With so many options available, it can be overwhelming to choose which ones will work best for your needs. That’s why we’ve compiled a list of the 19 best content marketing tools in 2020 to help you streamline your efforts and achieve your goals.
These tools range from content creation and management to analytics and optimization. One standout option is HubSpot’s Marketing Hub, which consolidates multiple content marketing tools into one centralized location. This allows businesses to scale seamlessly as their needs grow. Other notable content creation tools include WordPress, Google Docs, and Buzzsumo, which can help with everything from ideation to distribution and promotion.
Whether you’re a small business owner or part of a large marketing team, these tools can help you create and distribute high-quality content, analyze its performance, and optimize your content strategy, for maximum impact. By utilizing the right tools, you can take your content marketing efforts to the next level and achieve your business goals.
SEO and Keyword Research Tools
SEO and keyword research tools are essential for any content marketing strategy. By using these tools, marketers can identify the best keywords to target, analyze their competition, and optimize their content for search engines. Here are some of the best SEO and keyword research tools available:
Ahrefs
Ahrefs is a powerful SEO tool that can help content marketers with keyword research, backlink analysis create content itself, and more. With its Keyword Explorer feature, users can find the best keywords to target for their conten
t based on search volume, difficulty, and other metrics. Ahrefs also provides insights into competitors’ keywords and backlinks, allowing marketers to identify new opportunities for their own content.
SEMrush
SEMrush is another popular SEO tool that provides a suite of features for content marketers. Its Keyword Magic Tool allows users to find long-tail keywords and related phrases, while its Domain Overview feature provides insights into competitors’ traffic, backlinks, and top keywords. SEMrush also offers a Site Audit tool to help marketers identify and fix technical SEO issues on their website.
Google Keyword Planner
Google Keyword Planner is a free tool that allows marketers to find new keywords and see their search volume, competition, and other metrics. While it may not be as robust as some of the paid tools on this list, it is a great starting point for keyword research and can provide valuable insights into the search behavior of your target audience.
Overall, SEO and keyword research tools are essential for any content marketing strategy. By using these tools, marketers can identify the best keywords to target, analyze their competition, and optimize their content for search engines. Whether you choose a paid tool like Ahrefs or SEMrush, or a free tool like Google Keyword Planner, make sure to incorporate keyword research into your content marketing strategy to drive more traffic and leads to your website.
Content Creation and Optimization Tools
Content creation and optimization are key components of any successful content marketing strategy. To help content creators produce high-quality content, there are several tools available that can help with the writing, editing, and optimization process. Here are three of the best tools for content creation and optimization:
Grammarly
Grammarly is an AI-powered writing assistant that helps writers produce error-free, easy-to-read content. It checks for grammatical errors, spelling mistakes, and punctuation errors, and suggests corrections in real-time. Grammarly also provides suggestions for sentence structure, tone, and style, making it an invaluable tool for content creators who want to produce high-quality content quickly and efficiently.
Hemingway Editor
The Hemingway Editor is a tool that helps writers produce clear, concise, and easy-to-read content. It analyzes text and highlights sentences that are hard to read, sentences that are too long, and sentences that contain passive voice. It also provides suggestions for simplifying complex sentences and replacing difficult words with simpler alternatives. The Hemingway Editor is a great tool for content creators who want to improve the readability of their content.
Yoast SEO
Yoast SEO is a plugin for WordPress that helps content creators optimize their content for search engines. It provides real-time analysis of content and suggests changes that can improve the content’s search engine rankings. Yoast SEO checks for keyword density, meta descriptions, and other factors that can affect a page’s search engine ranking. It also provides suggestions for improving the content’s readability and overall quality. Yoast SEO is a must-have tool for content creators who want to improve the visibility of their content in search engine results pages.
Social Media Management Tools
When it comes to content and digital marketing though, social media is a crucial component. Social media management tools can help streamline the process and make it easier to manage multiple platforms at once. Here are a few of the best social media management tools:
Hootsuite
Hootsuite is one of the most popular social media management tools available. It allows users to manage multiple social media accounts from one dashboard, schedule posts in advance, and track analytics. The free version of Hootsuite allows for up to 30 scheduled social media posts at a time, while the paid version offers more features and flexibility.
Buffer
Buffer is another popular social media management tool that allows users to schedule posts in advance and track analytics. It offers a clean, user-friendly interface and integrates with a variety of social media platforms. The free version of Buffer allows for up to 10 scheduled posts at a time, while the paid version offers more features and flexibility.
Sprout Social
Sprout Social is a comprehensive social media and content management system and tool that offers a variety of features, including scheduling and publishing, social listening, and analytics. It is particularly useful for businesses and organizations that need to manage multiple social media accounts and teams. The pricing for Sprout Social is higher than some other social media management tools, but it offers a robust set of features for the price.
Email Marketing Tools
One of the most effective ways to reach your audience is through email marketing. With the right tools, you can create engaging email campaigns that convert leads into customers. Here are three email marketing tools that can help:
Mailchimp
Mailchimp is one of the most popular email marketing tools available. It offers a range of features, including customizable templates, automation, and analytics. With Mailchimp, you can create and send targeted email campaigns to your subscribers. You can also use its segmentation and personalization tools to ensure that your emails are relevant to your audience.
ConvertKit
ConvertKit is a powerful email marketing tool designed specifically for bloggers and content creators. It offers a range of features, including customizable templates, automation, and analytics. With ConvertKit, you can create and send targeted email campaigns to your subscribers. You can also use its segmentation and personalization tools to ensure that your emails are relevant to your audience.
Constant Contact
Constant Contact is a popular email marketing and project management tool that offers a range of features, including customizable templates, automation, and analytics. With Constant Contact, you can create and send targeted email campaigns to your subscribers. You can also use its segmentation and personalization tools to ensure that your emails are relevant to your audience. One of the unique features of Constant Contact is its event management tool, which allows you to create and manage events and invitations directly from the platform.
Analytics and Reporting Tools
Google Analytics
Google Analytics is a free web analytics tool that provides a wealth of information about website traffic and user behavior. It can help content marketers track the performance of their content marketing campaigns by providing insights into how visitors interact with their website.
With Google Analytics, content marketers can track key metrics such as page views, bounce rates, and time on site. They can also gain insights into the sources of traffic to landing pages, including organic search, social media, and referral traffic.
Google Analytics also provides advanced features such as goal tracking, which allows content marketers to track specific actions taken by visitors to their website, such as filling out a form or making a purchase.
Moz Pro
Moz Pro is a suite of SEO tools that includes a range of features for content marketers, including keyword research, link building, project management and site auditing. One of its key features is its analytics and reporting tools, which provide insights into website traffic and user behavior.
Moz Pro’s analytics and reporting tools include features such as custom reports, which allow content marketers to create reports tailored to their specific needs. They can also track key metrics such as search engine rankings, domain authority, and page authority.
Moz Pro also provides insights into competitor performance tracking site metrics, allowing content marketers to gain a better understanding of how their competitors are performing in search engine rankings and other key metrics.
BuzzSumo
BuzzSumo is a top content analytics and marketing tool that provides insights into the performance of content across social media platforms. Its analytics and reporting tools allow content marketers to track the performance of their own content as well as that of their competitors.
BuzzSumo’s analytics and reporting tools include features such as content analysis, which allows content marketers to analyze the performance of specific pieces of content. They can also track key metrics such as social shares, backlinks, and engagement with interactive content.
BuzzSumo also provides insights into influencer performance, allowing content marketers to identify key influencers in their industry and track their performance across social media platforms.
Conclusion
Choosing the right content marketing tools can make all the difference in the success of your content marketing efforts. With so many options available, it can be overwhelming to determine which of many content marketing tools are worth investing in.
After reviewing the 19 best content marketing tools of 2020, it is clear that each tool has its own unique strengths and weaknesses. Some are better suited for content creation, while others excel in distribution and promotion. Ultimately, the best approach is to assess your specific needs and goals, and choose the best content creation tools that align with them.
One thing is certain: content marketing is a critical component of any modern marketing strategy, and the right tools can help you achieve your goals more efficiently and effectively. By staying up-to-date on the latest tools and trends in best content marketing tool, you can stay ahead of the competition and continue to drive results for your business.